In this economy, come sales and marketing executives are forced to do whatever they can to hold onto their jobs. But being asked to uproot your self to relocate to a new office isn’t an easy decision to make. What do you do if the company wants you to accept a transfer, and you’re not sure you want to do it?

“If the position is mission critical and the person is unwilling to take on the challenge, it may send a signal about the individual’s competency,” says Henry Glickel, owner of Salem, New Hampshire-based Sales Recruiters Inc. “I think that hurts.”

Glickel, who sees 30 to 40 percent of his placements in the sales arena relocate within three years, believes the decision to initiate a transfer is indicative of the company’s faith in the individual.

“You have the opportunity to demonstrate on an ongoing basis that the success you’ve had in your current situation is not a fluke and can be duplicated,” Glickel says.

What is best for the company, however, is not always best for the manager. Personal factors like family, a spouse’s job, and quality of life also play integral roles in the final decision making.

But Glickel advises against saying no unless these factors truly outweigh your desire to move ahead with the company. If you decline, “make sure it’s for the right reasons,” and be sure to articulate those reasons to management, he says. A refusal with seemingly unjust cause may be perceived as a lack of commitment.

Lee Esler, director at the Atlanta offices of executive search firm Spencer Stuart, has relocated five times in his professional career and believes a flat-out decline says a lot.

“It’s an indication that you are not in it for the long haul,” he says