4 tipsMost salespeople have a natural talent & outgoing personality that makes them perfect for the job. They can sell almost any product or service, but to land a sales job you have to remember to sell yourself too! Use these tips to treat the interview like an audition with you as the product and your interviewer as the potential buyer.


  1. Do your research. A good salesperson not only knows their product well, but also the potential buyer. Be sure to do thorough research on the company that you’re interviewing with. Try to find out what the culture is like & how the sales team operates. Find a way to talk to connect with someone who already works there and ask about any challenges the company is currently facing. You’re looking for ways to show the interviewer that you can add value to their company by fitting current needs or solving problems that the company is currently facing.


  1. Sell yourself. You’d never dream of walking into a sales meeting without materials and facts to promote your product, so why wouldn’t you have those same things in an interview to sell yourself? Bring along past work, and bonus points if it includes metrics to show successful results. Because sales is all about relationships with other people, testimonials from clients, peers, and past managers can go a long way as well. If you’re feeling especially ambitious, you can put all of this together in a type of portfolio or “brag book” to pull out when the opportunity presents itself in the interview.


  1. Ask questions (and actually listen to the answers). As we have already stated, a large part of being a successful salesperson is connected to how you interact with others. You want to fully display these skills in your interview. Come prepared with thoughtful questions about the company culture, job expectations, or about the product you’ll be selling. Then really listen to the answers. This will not only show the interviewer that you have good questioning skills, but also give you a chance to dig a little deeper and find out more about the company.


  1. Follow up. This set is important in any job interview, but even more so in the sales world. Proper follow up allows the potential employer to see how you’ll treat clients after a sales meeting. A handwritten note for each person you met during the interview process is the best route to take, and quickly. If you haven’t heard from anyone at the company within a week, it’s best to place a follow-up call. From there, consider putting together a plan for what you would do if offered the position to send to the hiring manager or VP of sales. Show them what you would do in the first month or two and again sell yourself as an asset to their company.