Paul Alvarez
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Book Round Up: Entrepreneur Edition
Would you classify yourself as an aspiring entrepreneur? Have you been told you have an “entrepreneurial spirit”? Maybe you have already created a business and need a nudge in the right direction. Possibly you have found yourself assuming most of the risks for a new venture and have yet to enjoy the rewards. We’ve rounded up 7 excellent books for entrepreneurs of all shapes and sizes. Grab one today and put your idea to paper and hone the skills needed to move forward with your dreams.
Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business
Ari Meisel and Nick Sonnenberg https://amzn.to/2Z4Cc0B
Meisel and Sonnenberg reveal tactics for building a scalable business in today’s world. This fascinating and informative book chronicles their first year in business together. An essential read for any entrepreneur. It follows their journey from idea to execution, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.
You, Inc.: The Art Of Selling Yourself
Harry Beckwith and Christine Clifford Beckwith https://amzn.to/2Z3Eb9v
As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.
Win Bigly: Persuasion in a World where Facts Don’t Matter
Scott Adams https://amzn.to/2H59cQ7
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.
Never Split the Difference: Negotiating As If Your Life Depended On It
Chris Voss and Tahl Raz https://amzn.to/2YVof9R
Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want
Elaine Pofeldt https://amzn.to/2ZcbH9f
In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it. She explains how to identify, launch, grow, and reinvent the business, showing how a single individual can generate $1 million in revenue--something only larger small companies have done in the past. Both inspirational and practical, this book will appeal to all who seek a great worklife and a great lifestyle.
The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk
Al Ries & Jack Trout https://amzn.to/2Z5wcEQ
In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
Melinda Emerson https://amzn.to/31KsfHo
With Emerson's expert business advice, you will finally follow your dreams and become your own boss!
Paul Alvarez
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